The Power Of The Press Release
Report your newsworthy happenings to the regional media. Note special events like new products or services, open houses or tours, charitable acts, new branches, departments, sales reps, distributors or agents. Press Releases provide your business with free advertising space and coverage by a news source grants more credibility than just running an advertisement.
Direct Mail Marketing Strategies
Studies have found that repeat mailings generate more responses than one-time disbursements. Many recipients meant to respond to your promotion, but just haven't gotten around to it yet. After your initial mailing is sent, a follow-up will jog the minds of the recipients, prompting them to make a move.
The Main Event
Gather an audience of potential clients, businesspeople and local press by hosting a special event. Planning a sales event can be great, but consider charity and community service for even greater rewards. Pick a cause that's truly important to you and get the whole community in on the action.